- By Jim Heimann Steven Heller

Mid-Century Ads: Advertising from the Mad Men Era

  • Title: Mid-Century Ads: Advertising from the Mad Men Era
  • Author: Jim Heimann Steven Heller
  • ISBN: 9783836528344
  • Page: 261
  • Format: Hardcover
  • Mid Century Ads Advertising from the Mad Men Era Advertising for the space Age Zoom back in time to the s and s Gleaned from thousands of images this companion set of books offers the best of American print advertising in the age of the Big Ide

    Advertising for the space Age Zoom back in time to the 50s and 60s Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the Big Idea At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns These optimistic indicators paint a fascinatiAdvertising for the space Age Zoom back in time to the 50s and 60s Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the Big Idea At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze and cigarettes Mad Men era Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

    1 thought on “Mid-Century Ads: Advertising from the Mad Men Era

    1. Nicely laid out, interesting selection of mostly familiar and some iconic advertisements. But the quotes peppered through? Smacked of naïve old boy's club nostalgia. Far too much sexist and racist content without enough context about the power that these images held for people, the harm it caused, etc. I found the quote by David Ogilvy about never running an ad you wouldn't want your family to see particularly laughable when two or three pages later, ridiculously sexist and objectifying ads wer [...]

    2. Loved browsing through this looking at the graphic designs, the social attitudes, and the technology. There's nothing like reading about the phone company's new ability to handle 11,000 trans-Atlantic calls at once to underscore just how much the world has changed in 50 years.

    3. Another great reference for ads from that era. Interesting to see actually how things have changed but how so much hasn't :p

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