- By Barry Barnes John Perry Barlow

Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

  • Title: Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
  • Author: Barry Barnes John Perry Barlow
  • ISBN: 9780446583794
  • Page: 206
  • Format: Hardcover
  • Everything I Know About Business I Learned from the Grateful Dead The Ten Most Innovative Lessons from a Long Strange Trip The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day But let s admit it they were not exactly poster boys for corporate America In EVE

    The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day But let s admit it, they were not exactly poster boys for corporate America In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead s influence on the business world will turn oThe Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day But let s admit it, they were not exactly poster boys for corporate America In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead s influence on the business world will turn out to be a significant part of their legacy Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations And in this book Barnes shares the ten most innovative business lessons from the Dead s illustrious career, including Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls strategic improvisation the ability to adapt to changing times and circumstances and that their success lay precisely in their commitment to constant change and relentless variation For an extraordinary thirty years, the Dead improvised a business plan and realized their vision all while making huge profits EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it and what your business can learn from their long, strange trip.

    1 thought on “Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

    1. I love the messages in this book. Well written and inspiring. This is one of the best management (human and corporate) books I have ever read. (Actually, it is THE BEST). Tons of great tips for making the world a better place and managing by kindness and all that is good, good, good. Management with a heart. Rock 'n' Roll!!!

    2. The book "Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip" by Barry Barnes and John Perry Barlow is an interesting book about philosophy and business. Their concepts are based on the Grateful Dead, and their business operations during the "long, strange trip it's been" (Casey Jones, Grateful Dead). The Grateful Dead was a band that played from 1965 to 1995. They were rock and roll legends, with many top songs and a revo [...]

    3. I am no big fan of the Greatful Dead, but read this book after a collegue reccomended it. He told me I would recognize a lot of my own bussiness philosophy in theirs. And I did!I am not sure if it is a good sign that I find so many of my own view points in a book about the bussiness strategy of what I thought was a hippie band. But this is absolutely worth a read. Their approach is often counter intuitive, but proven to work over time. Many companies have a lot to learn from the Greatful Dead.

    4. This book affirms the phiolsophy I always had and have when conducting business. Like the Dead, I never set out to behave a certain way because it would create profit. The profit occurs from doing the next right thing.

    5. All in all, A really good read. The book not only touches on some of the Dead's very unique and innovative business/marketing practices, but also delves pretty deep into the band's history. As a pretty seasoned fan of the Dead, I never knew one of Jerry's first gigs was opening up for a young Marvin Gaye at a local dive in California. It's definitely one of those narrative non-fiction books where they could've probably fit everything covered everything from the nearly 200 pages into a long-form, [...]

    6. Definitely a unique proposition: examining the philosophies of a band that espouses liberalism as a better path to capitalism. If you are a Deadhead or have not read many business books over the last 5 years, you will probably enjoy this book far more than I did. Being a casual fan kept me somewhat involved, but the lessons here are neither groundbreaking nor surprising when you consider the bond between the Dead and their fans. The now-familiar business tenets of collaboration, flexibility and [...]

    7. Interesting entertaining but frequently Pollyanna-ist take on the Dead. At best, some insightful perspectives on the importance on culture in business. At worst (as when discussing Garcia as a leader) misrepresentative of the darker stretches of Dead history documented more unflinchingly by the likes of Dennis McNally.

    8. Clever premise. Unfortunately, the author worked it to death. But, it is the kind of work that gets you a pretty good grade in college.

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