- By Ryan Holiday

Trust Me, I'm Lying: Confessions of a Media Manipulator

  • Title: Trust Me, I'm Lying: Confessions of a Media Manipulator
  • Author: Ryan Holiday
  • ISBN: 9781591845539
  • Page: 202
  • Format: Hardcover
  • Trust Me I m Lying Confessions of a Media Manipulator You ve seen it all before A malicious online rumor costs a company millions A political sideshow derails the national news cycle and destroys a candidate Some product or celebrity zooms from total obs

    You ve seen it all before A malicious online rumor costs a company millions A political sideshow derails the national news cycle and destroys a candidate Some product or celebrity zooms from total obscurity to viral sensation What you don t know is that someone is responsible for all this Usually, someone like me.I m a media manipulator In a world where blogs controlYou ve seen it all before A malicious online rumor costs a company millions A political sideshow derails the national news cycle and destroys a candidate Some product or celebrity zooms from total obscurity to viral sensation What you don t know is that someone is responsible for all this Usually, someone like me.I m a media manipulator In a world where blogs control and distort the news, my job is to control blogs as much as any one person can In today s culture 1 Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda 2 Bloggers are slaves to money, technology, and deadlines 3 Manipulators wield these levers to shape everything you read, see and watch online and off.Why am I giving away these secrets Because I m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it I m pulling back the curtain because I don t want anyone else to get blindsided I m going to explain exactly how the media really works What you choose to do with this information is up to you.

    1 thought on “Trust Me, I'm Lying: Confessions of a Media Manipulator

    1. Witty headline/title, check. Great angle, check. Now, if only this were a 800 word blog post instead of a book. That would be perfect.It was a pretty good book but I didn't enjoy it and actually had to pull myself through the book at times. The premise is exciting and I was really psyched about reading about how one manipulates the media. That, you can get from reading the book, I agree. For me, the book boils down to 2 things that need not have been talked about in an entire book:1) The interne [...]

    2. Don't read this book to learn about using media to promote your book. It won't sit well, or if it does, please repent of your darkness and go to the light, find peace and spread it instead. It is a book so well-written, I read it months ago and it still sticks me like a burr under the saddle. To avoid any miss-characterizations, I'll paste my review, which was written more closely to the time of reading it.The only reason I didn't give this 5 stars (on ) is because the content disturbs my bette [...]

    3. This book "ruined" the internet for me. I can't read any sort of news online without thinking about how it's either the product of corporate spoon-feeding or a targeted attack to ruin someone or something. Actually a lot of what's in this book I already knew or suspected, but I didn't realize how bad it was or the very serious consequences.The book is by Ryan Holiday, a so-called "media-manipulator." He gives an insider's perspective on the world of media manipulation. He lays his points out cle [...]

    4. I hesitated in buying this. Were the reviews on actually fake like a one star reviewer suggested? Should I believe anything from an admitted liar? But I ended up buying this on James Altucher's recommendation and I'm happy I did.This is a very important book.So much of the book reminded me of the philosopher Eric Hoffer, which is about as high of praise as I can give a writer. While Eric Hoffer showed how mass movements evolve back in the 1951 with his book, The True Believer: Thoughts on the N [...]

    5. I was really digging this book's fascinating insight into how easily the media can be manipulated and exploited. Holiday provides very specific instructions-- particularly a step-by-step guide to baiting journalists and creating fake news.And I was eating it all up, eagerly adding plots and subplots to my fantasies of world domination until I got to the chapters on snark and his analysis about the nature and motivations of snarkers was so wildly off the mark it called the entire book into quest [...]

    6. For all of its provocative marketing, Trust Me I'm Lying is really just a phenomenal critique on the modern media industry. Holiday brilliantly displays how the ecosystem of the page view driven media is a structural extension of the sub prime era. With that, he also shows how to exploit it. My only complaint is that he uses only a handful of examples (American Apparel, Tucker Max) but that is result of youth, not insights. It should be on the bookshelf of every marketer for the insights on how [...]

    7. The first impression is of a smug, self satisfied bro bragging about his prowess at manipulation and his exploits as kind of a big deal in the world of contemporary electronic journalism. It makes sense that the author, Holiday, name drops the poor man's Bukowski, Tucker Max, early on and that his biggest claim to fame is working in public relations for reprehensible fashion line American Apparel. We get it: you're horrible, and you're probably a sociopath. I'm sure people in your walk of life a [...]

    8. Often terrifying but insightful this is a well-written book by Ryan Holiday about his work as a media strategist and how he manipulates the media.4 points you'll agree with after reading this book: 1. You'll really start doubting the contents you read online after you are done with this book.2. You won't look at websites, the same way again. 3. This book will "ruined" the internet for you.4. Truth given away in plain and simple way which at times will leave you fuming with anger at no one in par [...]

    9. Great book to understand the way blogs actually work. To understand how what we consider reality is often manufactured by PR strategists (read media manipulators).A great quote:Words like "developing", "exclusive", and "sources" are incongruent with our long-held assumptions about what they mean or what's behind them. Bloggers use these "substance words" to give status to their flimsy stories. They use the language of Woodward and Bernstein but apply it to a media world that would make even Hear [...]

    10. I shall give this book 3 and a half star. The book actually scares me, if all the feed of the media is a game, you never know what to trust anymore. And maybe, maybe you and I are part of the game.

    11. It's always disappointing to learn I am contributing to the downfall or humanity by reading and giving serious thought to junk articles.

    12. If you consume social media, you should read this book. Even if you consume only mainstream media, you should read this book. The two are inextricably intertwined—and frankly, it’s a little scary.Ryan Holiday exposes the problems that arise when people without journalistic training or ethics use journalistic tools. He asks the legitimate question: When did it become our job to do the fact checking? Isn’t that their job? He lays bare the “publish first, investigate later” practice of bl [...]

    13. While I'm iffy about the claims issued in some parts of the book, overall I found this an interesting read.

    14. I will never believe anything I read on the internet ever again.So maybe that's a little overboard, and I've always been, let's say, a skeptical reader of online sources, but I was floored at the deliberate and blatant manipulation Ryan Holiday describes in Trust Me, I'm Lying.As Holiday puts it, "what rules over the mediales over the country." How many times have you seen a single sensational story practically take over the media cycle, shunting dozens of other more worthy, more fundamentally-v [...]

    15. Trust Me, I'm Lying: Confessions of a Media ManipulatorBy: Ryan HolidayHardcover, 288 pages Published July 19th 2012 by Portfolio HardcoverISBN13: 9781591845539Overall 3 out of 5 starsMy system is set up to review fiction novels, so I will have to adapt a bit. I received this copy of Trust Me, I'm Lying in a giveaway, which I have been having some good luck with lately, enough to have a hard time keeping up on reviewing them. I received a signed copy, so I guess I feel pretty cool right now.It' [...]

    16. Um misto de raiva, tristeza e decepção. É o que senti já nas primeiras páginas e, como bem diz a sinopse, você nunca mais vai ler as notícias da mesma forma.De pois de atuar por muito tempo forjando notícias e ganhando muito dinheiro com isso, o autor resolve jogar do outro lado, no caso do leitor, e mostra como é construído esse império de falsidade por trás das notícias, desde os pequenos (os blogs, que aliás são o estopim e peça fundamental nessa engrenagem) até os grandes ve [...]

    17. What Boorstin's "The Image" was to the 1960s, "Trust Me" is to the pseudo-events of today's (too fast) internet age. Holiday pulls back the curtain on machinations that, unless you are an idiot, you knew had to be happening. And it's fucking scary. One of the most important books of 2012.

    18. great book but a touch too long and Holiday commits a completely un-American sin when he suggests that LeBron James is "overpaid". in a capitalistic society, NOBODY can be overpaid.

    19. What this book does well:- Giving real life, tangible examples to support some of its points. This is not only well researched but very interesting and really puts some of the arguments presented into real context.- Explain how bloggers make money, which I thought I knew everything about but still learned something- Demonstrate the "chain" of blogs, which since I've read about I sometimes notice when I'm reading an article, and it never occurred to me before. This, I think, is by far, Holiday's [...]

    20. Review: Depressing read that gives you an unwelcome insight into the modern world of media and news creation. Alas, in the age of "Fake news", this might be one of the most important reads as it fully removes the blindfold from your eyes and helps you see what is really happening behind the scenes of the "major stories" of the day. Big thought: We must seriously begin to question and understand the incentives in place to which news and online media are created. Favorite Quote: “In an age of im [...]

    21. Introduction illustrated by personal experience of media manipulation (through blogs, pivoting/escalation, and other techniques) and the influence this has had on the world. Nothing really magic, but does shake one's faith (if there were any left) in both the mainstream media and the bloggers/online, as they are both very connected and vulnerable to compromise.

    22. How I Heard About The Book I've been a quote, unquote, follower of Ryan's for quote a while; as i knew him as a the marketing manager for American Apparel and the "marketing smarts" behind some of my favourite authors [Tim Ferriss, Robert Greene + Tucker Max] I knew this book was coming out pre-publication and was able to get an advance copy to read/review. The Lesson/Argument in Three SentencesThis book is a fantastic expose of the new media - blogging and online news. Ryan essentially outlines [...]

    23. The publisher sent a review copy for me to consider Trust Me, I’m Lying for my pop culture students. For many of them, the responsibilities of a media manipulator will be eye-opening, but I also don’t want to be responsible for giving them any ideas. I’ll likely assign a couple of chapters and let them read the rest on their own time. I don’t want the class to become about media manipulation. I want the class to see the value in popular culture but I want them to use critical media liter [...]

    24. This review is offensive and I think I am the only one who think this is funny. I really learned a lot about the damages that untrained bloggers could cause a business, political figure, and even each other. I learned about the inflated goal of how many page views a website gets and the whoring for attention by all immoral bloggers. It made me look at the websites with a wary eye for their main agenda is to attact my attention. They even made it difficult to log on to give out an opinion on thei [...]

    25. Essentially, this is a book-length rant about how Gawker is a garbage media organization, and the various run-ins he's had with them over the years in his capacity as a marketing exec with American Apparel and Tucker Max. It gets hyper-redundant, but not to the point where it grows overly tedious, though your mileage may vary depending on how much you enjoy seeing the girls who get paid a full-time salary to pump misinformation on corporate blogs thrown under a bus. I couldn't put it down. I got [...]

    26. Pretty well outlined and concise - Ryan is giving us a quick preview of the blogosphere system from a PR person's point of view. His style is quite accessible without being less sophisticated and the structure he chose makes the book flow quite nicely in terms of narrative. This is much better than some other non-fic books on the topic, simply because Ryan doesn't try to promote himself or his business in the narrative, he just lays it all out for us. Of course he has a side in each story but th [...]

    27. This is my first one start review. To be honest I had high expectations about this book. Unfortunately, it was a painful read and probably a total waste of my time. It is one of those books that could fit into an article size. Good insights about the industry exposed by Ryan in the first half. However, the second half wasn't interesting at all. It sounded like a vendetta against Gawker. I could qualify the book as a medium for payback and exposure to all those bloggers and blogs that impacted hi [...]

    28. Fascinating but depressing, like a train wreck in slow motion. Holiday is a self-confessed media manipulator and he explains how to do it, but also laments how easy it is to do, and how screwed up life can become if you descend to the depths some people are willing to stoop to for attention. It has an overall sense of regret, but if you want tips on how to manipulate blogs and media, this is a good guide. It warned me off :)

    29. The first review I saw for this book said it could be finished in an afternoon implying that it's consideration as whole need not more than a full day. That kind of casual consumption is the cancer this book fully explores. I had to put Trust Me I'm Lying down several times in the first couple of chapters. The words were so heavy, pregnant with the weight that can only come from a true exposé, that I wanted time to actually digest what I was reading. At 25 I've been on the Internet for 16 years [...]

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