- By Pamela Davis

How To Attract Prospects Online And Turn Them Into Customers: Plain talk about a simple process that often sounds more complicated (How To Market A Business Online)

  • Title: How To Attract Prospects Online And Turn Them Into Customers: Plain talk about a simple process that often sounds more complicated (How To Market A Business Online)
  • Author: Pamela Davis
  • ISBN: null
  • Page: 325
  • Format: Kindle Edition
  • How To Attract Prospects Online And Turn Them Into Customers Plain talk about a simple process that often sounds more complicated How To Market A Business Online INTRODUCTION To survive every business must have a process to attract prospects and turn them into customers Our prospects now look for products and services online from their tablets computers and

    INTRODUCTION To survive, every business must have a process to attract prospects and turn them into customers Our prospects now look for products and services online from their tablets, computers, and mobile phones Does it not make sense that we recruit them online where they are Yet, according to Forbes, only 14% of businesses have an online process to recruit new custINTRODUCTION To survive, every business must have a process to attract prospects and turn them into customers Our prospects now look for products and services online from their tablets, computers, and mobile phones Does it not make sense that we recruit them online where they are Yet, according to Forbes, only 14% of businesses have an online process to recruit new customers This lack of engagement is certainly not due to a scarcity of web tools and techniques Nor is it due to the lack of service providers to help us It is likely due to confusion about what works for our individual businesses and a lack of understanding about what constitutes an online process for getting new customers This is not surprising as smart phones and mobile devices, only invented in the last ten years, have totally changed marketing both online and off New online approaches for attracting customers are essential How to create these new approaches online is the subject of this eBook This eBook focuses on advertising as it is the method whereby we attract new customers both online and off THREE ESSENTIALS OF ONLINE ADVERTISING This eBook discloses three essentials of online advertising advertising principles, social mobile media considerations, and three online customer recruiting methods you can implement today 1 Advertising Principles In this eBook, we first examine advertising principles They worked before smart phones, mobile devices, and social media They work now There is only one goal of advertising to get business There are only two approaches to achieving this goal The first approach is indirect, known as branding Branding focuses on building name recognition and reputation As people buy from those they know, like and trust, branding leads to customers The second approach is direct, offering a specific product or service for sale now Online and off, branding activities lay the groundwork for direct product service ads Effective branding and product sales advertising campaigns follow an eight step process and use three rules for creating successful ads 2 Unraveling The Mysteries of Social Media and Mobile Devices Second, in this eBook, we demystify the complexities that mobile devices and social media have introduced to advertising This is important because there are just three factors that deserve our attention how we communicate with our prospects, the media platforms we choose, and how we monitor the success of our ad campaigns 3 Three Advertising Approaches You Can Implement Now Third, in this eBook, we will discuss new web tools that help us research our markets and competition, target our best prospects, and connect with them online We also outline three different methods to attract and close customers on the web the Dating Game Campaign, the Inquirer Campaign, and the Oracle Campaign Implement these methods now as they help us reach our prospects easier, faster, better, and cheaper than was previously possible ABOUT THE AUTHOR Pamela Cralle Davis is President of Valkyrie Finance Group Inc, a professional services and consulting firm Her strength is strategy and process Much of her practice also includes finding critical resources and managing implementation As a consultant to Citigroup, she pioneered creating, marketing and supporting digital products, globally deployed over a private intranet Effective use of web technology comprises many of her current projects Her experience is broad including advertising, marketing, product development, technical product support, financing, medical technology and software solutions, for Fortune 50 companies and major money center banks.

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